Peter was a competitive intelligence specialist when he first joined Sprout Social back in 2017. Barely four and a half years later, Peter Mertens landed the role of Director of Market Strategy.  It was clear to Peter that the executive team at Sprout — a team that plays in the uber-competitive social media space — was hungry for competitive insights. Lucky for him, analyzing broad trends and turning them into actionable intel was a muscle he'd already developed as a competitive intelligence specialist. It was these skills, and many more, that helped Peter get from the back office to the boardroom. He sat down with host Clara Smyth to talk about ...