Ford is cutting features from an $80,000 off-road truck to win a pricing fight, while Hyundai is pouring billions into U.S. manufacturing and Genesis is pushing luxury EV engineering to the edge.

Today’s episode breaks down Ford dropping the F-150 Raptor base price to $77,790, Hyundai’s $26 billion U.S. investment plan, Genesis preparing a 660-horsepower GV90 electric SUV, NHTSA expanding a GM engine-failure probe, and why buyer hesitation is now about emotional protection as much as price.

Today's Key Headlines

~Ford drops the F-150 Raptor base price to $77,790 by removing standard features

~The Raptor lands $295 below the Ram 1500 RHO despite being down 90 horsepower

~Hyundai targets 80% U.S.-built vehicles by decade’s end through a $26 billion investment plan

~Genesis prepares the GV90 electric SUV with r ...