Automakers are cutting futuristic EV prices by as much as $23,000 while Ford finds buyers willing to pay nearly $13,700 for a limited-edition pink appearance package on a gas-powered Bronco. At the dealership level, even reaching those buyers now requires scam-call monitoring, personalized videos, and voicemails shorter than 20 seconds.

This episode breaks down the collision between EV mandates and actual demand, the return of hybrids, the growing power of factory-backed customization, and why dealers must completely rethink how they earn a customer’s attention.

Today's Key Headlines

~Maserati cuts the GranCabrio Folgore’s price by $23,000 as luxury EV demand falls short

~Dealers are being told to keep voicemails under 20 seconds and monitor whether their numbers appear as “scam likely”

~UK EV mandates are ...