Becoming Irreplaceable

Anti-Viral: A Human Approach to Marketing por Jiun Liao
T1 · E9
28 sept 2026
42:19

Notas del episodio

If a tool can do most of what I do, faster and for less, what's left that's actually mine? It shows up when you're staring at a blank post, or when a client wonders why they shouldn't just do it themselves. Everyone around you seems to be making more than ever, and somehow it's getting harder to tell anyone apart.

This episode is about exploring what makes us irreplaceable as humans. And the answer isn't about working faster or putting out more content. It's in the parts of your work that only make sense because a person did them. They're usually slower, impractical, and also very hard to copy even for AI.

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This show is hosted by Jiun Liao, owner of Lobo Media Marketing:

website: https://lobomedia.ca

newsletter: https://lobomedia.ca/subscribe/

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Chapters

00:00 Intro

02:53 Where Marketing Is Right Now

11:59 A Recognizable Human Signal

13:04 Point of View

20:48 Taste and Awe

31:50 Care

35:38 The Cost of Being Human

39:54 Ignore the Wrong Audience