#016 - Systems and Strategies to Make Functional Fitness Accessible with Gina Campbell

Gina Campbell joins Brendan Aylward as they discuss barriers and facilitators to participation in fitness environments, Gina’s perspective as a professional and as an individual with MS, and successful business models for fitness facilities. Listen along as Gina and Brendan cover a broad scope of topics related to culture building and communication models in the adaptive fitness space.

Episode 17 Timestamps:

00:42 - Gina’s Introduction to Fitness

02:58 - Mission Barbell’s Coaching Structure

04:00 - False Advertising and Rhetoric for Adaptive Fitness

05:10 - Gina’s Recommendations for Adaptive Fitness Coaches

07:02 - Unpacking the Tendency to Promote Elite Adaptive Athletes Online

10:24 - Creating Accessible Physical Spaces: Crossfit Pioneering Physical Accessibility

13:40 - The Overlap Between Coaching Adaptive and Non-Disabled Populations

14:31 - Creating Universal Systems for the Highly Individualized Nature of Training

18:55 - Crossfit Workout Methods and Their Relation to Inclusion

23:53 - Lived Experiences as an Athlete with MS

27:21 - The Importance of Exercise Selection

29:10 - Being Both Anticipatory and Reactionary

30:35 - Socioeconomic Function of the Fitness Industry

40:26 - Keeping Members Invested in an Inclusive Fitness Environment

43:40 - Building Inclusive Gym Culture

45:12 - Representation on Social Media and in Marketing Materials

47:02 - Setting Standards of Inclusion in Micro-gyms

48:01 - Key Takeaways for Fitness Facilities

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