Why Social Media Won't Save Your Real Estate Career With Stacy Peereboom

In a world obsessed with AI, algorithms and social media trends, what actually gets a real estate client to sign on the dotted line?

Answer: The exact things most agents today are avoiding.

In this episode of According To Carlo, I sit down with an old friend and true industry pioneer, Stacy Peereboom. After moving from Beverly Hills to Canada in the early 90s without knowing a single person, Stacy used sheer hustle to build a real estate empire. She was the "secret weapon" on Dan Cooper's legendary real estate team in its early days and for the last 8 years, she has run a thriving, referral-only solo business.

If you are an agent trying to build a career that lasts longer than the next market shift, you need to hear this conversation. Stacy reveals why she still hand-delivers contracts, the real danger of relying on DocuSign and why double-taps on Instagram will never replace sitting across the table from a client.

👇 In this episode, we cover:

• Stacy’s culture shock moving to the GTA and how she built a database from absolutely zero;

• The intense product knowledge required to succeed (and why MLS isn't enough);

• Why hiding behind social media is destroying new agents' careers;

• The "danger of DocuSign" and why you are putting your clients at risk; and

• Exactly how to nurture past clients so they never list with anyone else.

If you want to build a retirement-level income in real estate, it's time to get back to the basics.

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⏱️ EPISODE CHAPTERS:

0:00 - Intro: Welcome Stacy Peereboom

1:45 - Moving from Beverly Hills to Canada (Knowing Nobody)

4:30 - The Early Hustle: SkyDome, Real Estate School and Open Houses

6:15 - Joining the Dan Cooper Team in 1994

8:50 - Stacy’s Brutally Honest Advice for Brand New Agents

11:20 - The Power of Extreme Product Knowledge

14:10 - How to Nurture Clients for Life (The Pie Strategy)

18:30 - The Danger of DocuSign and AI in Real Estate

22:15 - Why Social Media CANNOT Close a Deal

25:30 - The Ultimate Compliment in Real Estate

📲 CONNECT WITH CARLO:

Instagram: https://www.instagram.com/carloracioppo/

LinkedIn: https://www.linkedin.com/in/carlo-racioppo-a7b1961b/

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