In this World Government Summit special episode of AB Majlis, Arabian Business Chief Reporter Tala Michel Issa sits down with e& UAE CEO Masood M. Sharif Mahmood to explore the critical imperative of digital transformation.

Mahmood reveals how e& navigated the challenging dynamics of rising infrastructure investments and declining consumer prices, transforming from a traditional telco into a digital-first powerhouse. From achieving a 40% drop in customer complaints to launching innovative super apps and fintech solutions, the conversation offers a masterclass in corporate evolution.