In this episode, host Tala Michel Issa, Senior Reporter at Arabian Business, sits down with acclaimed author and personal branding expert, Kelly Lundberg. Drawing insights from her latest book "Deseeding the Lemon," Lundberg unpacks her unique seven-slice framework for creating an authentic and impactful personal brand.

From the power of consistency to the nuances of digital presence, this episode offers listeners a masterclass in professional self-presentation. Lundberg shares anecdotes from her two-decade career, including her work with high-profile clients, and provides actionable advice for introverts and extroverts alike.