Econ 101: 🔥 No Free Lunch: The E...

Econ 101: 🔥 No Free Lunch: The Economics of the Subscription Economy

The 9Innings Podcast por Kevin Thompson, RICP®, CFP®
1 sept 2026
14:43

Notas del episodio

In this episode of the 9Innings Podcast’s Econ 101 segment, the host explores the subscription economy and why businesses and investors increasingly favor recurring revenue over one-time purchases.

The episode examines the shift from ownership to access across software, music, entertainment, apps, and other services and why predictable recurring revenue has become such an attractive business model.

But what’s good for businesses can become costly for consumers. The host breaks down “subscription creep,” challenges the idea that many services are truly “free,” and explains how companies ultimately find ways to monetize our participation.

Listeners will learn three ways to regain control: annualize subscription costs, understand the difference between ownership and access, and regularly ask whether each subscription still provides enough value to justify the expense.

Because in the subscription economy, one economic principle still holds true: there is no free lunch.

00:00:02 — There Is No Free Lunch

00:02:54 — Why Businesses & Wall Street Love Subscriptions

00:07:51 — From Habit to Access

00:10:16 — Fighting Subscription Creep

NEWSLETTER (WHAT NOW): https://substack.com/@9icapital?r=2eig6s&utm_campaign=profile&utm_medium=profile-page

Follow Us: youtube: / @9icap

Linkedin: / kevin-thompson-ricp%c2%ae-cfp%c2%ae-74964428

facebook: / mlb2cfp

Buy MLB2CFP Here: https://www.amazon.com/MLB-CFP%C2%AE-90-Feet-Counting-ebook/dp/B0BLJPYNS4

Website: http://www.9icapitalgroup.com

Hit the subscribe button to get new content notifications.

Corrections: Editing by http://SwoleNerdProductions.com

Disclosure: https://sites.google.com/view/9idisclosure/disclosure

Palabras clave

financial education
certified financial planner
mlb2cfp
econ101
subscription economy
SaaS
switching costs
business models
free trials
data mining