Every 1PersonUnicorn has a broken pillar. Not because they're failing — because building all four simultaneously is genuinely hard. The revenue plateau that feels like a product problem is usually a reach problem. The burnout that feels like a time problem is usually a tech problem. The audience that isn't growing is usually a brand problem — specifically, a documentation problem. The product that isn't selling despite good reach is almost always a sleep-test problem. This episode gives you the diagnostic to identify which pillar is underperforming before the symptoms become serious.

— THE BUILD — Run the ILG self-assessment. For each pillar score yourself 1-10. Product: does it pass the sleep test and the three rules? Tech: is your stack orchestrated or ad hoc? Brand: are you documenting consistently and specifically? Reach: what percentag ...