2018. Notion didn't create the content. They enabled it. Every creator selling a Notion template was also selling Notion to their audience. You need to reach the people who will reach everyone else for you.

Notion grew to millions of users without a traditional marketing team. They gave early adopters — creators, educators, productivity enthusiasts — the tools to build and share their own Notion systems. Every creator selling a Notion template was an unpaid ambassador. This episode is about your ten — the ten specific people whose recommendation would put you in front of the exact right audience.

— THE BUILD —

Who are the ten people in your niche — creators, curators, connectors — who have audiences that need exactly what you've built? Not ten thousand people. Ten specific people whose recommendation would put you in front of th ...