VC-backed startup. Bankruptcy. Started over. Documented everything. Why We Buy. One newsletter. One niche. One obsession. Seven figures.

Katelyn Bourgoin's VC-backed startup went bankrupt. She started over — and documented everything. Why We Buy became the definitive newsletter on consumer psychology for marketers. $25,000 a month in subscription revenue. One topic. One audience. One obsession. Maintained consistently for years. This episode is about finding your Why We Buy — the one topic at the intersection of what you know deeply, what your audience needs urgently, and what you could write about for five years.

— THE BUILD —

What is your Why We Buy? What is the one topic that sits at the intersection of what you know deeply, what your audience needs urgently, and what you could write about every week for five years without ru ...