In WP Legends Episode 115, we sit down with Haydn Simpson, Head of Brand TLDs at Abion, to discuss digital identity, domain strategy, brand protection, and the evolving TLD ecosystem.

With deep experience across domain registries, hosting, and commercial leadership, Haydn shares insights on the upcoming 2026 new gTLD round, how brands approach domain portfolios today, the importance of trademark alignment, and why brand protection is becoming mission critical in an AI driven digital landscape.

We also explore the role of registrars, hosting companies, and infrastructure providers in building a safer internet, the rise of niche and specialist TLDs, and what the future holds for digital identity and personal branded ecosystems.

If you work in domains, hosting, cybersecurity, or brand strategy, this conversation is packed with ac ...