If there is one person in the manufacturing influencing community that knows how to make some noise- it's certainly Eddie Saunders! As one of the most authentic people on your social feeds, Eddie catches up with friend (and show host), Ann Wyatt during a truly fun conversation about the impact of authenticity. For years, Eddie has acted as a Creative Director and now owns his own marketing firm, Speak Friend. Today, Eddie shares with us the importance of being authentic to a company's brand and how to track that information with data. Furthermore, this episode delves into the evolution of marketing towards human-centric content, the role of data driven strategies and the benefits of leveraging your personal brand. Join us for this light hearted banner and always remember to "be a good human."

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