Hailey Yaffa spent years doing what looked right on paper: investment banking, finance at a luxury fashion house, the whole thing. But underneath the polished resume was a woman quietly battling disordered eating and wondering if this was really it.

So she quit. And then she built DateWorthy, a frozen dessert brand made from dates and real ingredients that's rewriting what "treating yourself" actually means. No guilt. No gimmicks. Just food that makes you feel good, built by a founder who had to learn what that felt like first.

In this episode, Hailey gets honest about hitting a wall in corporate, the deeply personal reason she started a food company, what it's like to build a CPG brand from scratch with no industry experience, and why she believes the standards you set for your snack shelf say a lot about the standards you set for  ...