In this deep-dive episode, Meredith Lowry speaks with Kerri Jackson Case about the evolution of "MarCom" (Marketing and Communications) and the vital role it plays in business. With over 20 years of experience transitioning from TV news reporting to corporate and boutique PR, Kerri explains how strategic communication is built on the foundation of storytelling. The conversation covers the tactical use of press releases in the age of AI, the importance of "plain English" in professional settings, and the personal "plot twists" of being a "whole person"—balancing motherhood, adoption, and entrepreneurship.

The conversation explores the definition and necessity of MarCom (Marketing and Communications), which Kerri Jackson Case defines as the strategic act of delivering the right message through the most effective channel to a  ...