In this solo episode of the Insurance Producers Podcast, Cyrus Jaffery breaks down what agency owners and producers need to focus on as the insurance market continues to soften in 2026.

While many are reacting to shifting conditions, Cyrus explains why this is the moment to get proactive—not passive. From strengthening carrier relationships and avoiding short-term thinking that burns bridges, to understanding how today’s soft market opens the door for better negotiations and long-term positioning, this episode is all about playing the long game the right way.

He also dives into practical growth strategies, including why increasing your marketing investment by just 10% can significantly impact lead flow and production in a competitive landscape. Most importantly, Cyrus shares how agency leaders can re-center themselves “back in the dri ...