In this episode, Katie and Aaron sit down with product leader Brennan Collins to explore how market research can shape smarter, more impactful product strategies.

Drawing on years of experience, Brennan breaks down how to identify meaningful problems, validate assumptions, and integrate research across every stage of the product lifecycle. He shares practical advice on moving from “delivery mode” to true product thinking, emphasizing the power of customer observation, storytelling, and continuous learning.

Whether you're new to product management or looking to level up, this conversation offers actionable insights to build products that truly matter.