In this episode, special guest Ad Age Creativity Editor Tim Nudd joins the chat to unpack the most scrutinized marketing event of the year, the Big Game. Listen in to hear how coverage priorities have shifted, why previewing work is a non-negotiable, how recent public outcries might impact playbooks and the strategic value of surrounding the main event beyond the pricey ad buy. If you want to build reputation, consider this wisdom before locking those game plans.