What's actually stopping you from scaling? According to Brad Sugars — founder of ActionCoach and one of the world's most recognized business coaches — your goals just aren't big enough. In this episode of What Really Works, Dr. Michelle Rozen sits down with Brad to unpack why most founders stay stuck as operators (not owners), why comfort is the enemy of growth, and what it actually takes to scale from $1M to $10M to $100M.

Brad shares his formula for success, the difference between negative and positive goal setting, and reframes the most important question entrepreneurs ask: not "how do I scale?" — but "who do I need to become?"

In this episode:

• Why most business owners are operators in disguise — and the cost of that confusion

• The "wimpy goals" trap: what playing small really costs you

• Brad's $ ...