While we don't normally claim to be experts on this podcast, we are considering this episode our Masterclass of Finding Your Niche. After much deliberation and consideration, Heather and Kalyn have finally found their niche in real estate. Heather's niche lies in the world of utilizing social media as both a new business and client retention tool while Kalyn's strengths are in the form of communication. A constant source of humor on our social media feeds, Heather gives us all the tips on how to remain authentic while hillarious on Instagram and beyond while also using the tool as a means to gather new business. Kalyn's niche was discovered by Heather but quickly accepted as her one and only talent: talking. And successful chit chat at that. Whether either of these areas are in your wheelhouse or something you would like to improve on, this episode ...