The Voiro Podcast | Podcast en RSS.com

The Voiro Podcast

The Voiro Podcast

por Voiro

Temporada 1

Netflix’s Dilemma, FanCode’s Indian Obsession, DOOH’s Day Out

In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from: ⚡️Netflix’s streaming business model and market dynamics ⚡️Is SNAP Inc its own worst critic? ⚡️DV360 and FanCode cater exclusively to Indian cricket fans ⚡️How Lata Mangeshkar recused Indian Cricket ⚡️The value of a sports league in a dynamic economy ⚡️Sports Stars to Business Moghuls ⚡️You DOOH or you don’t ⚡️Is Uber DOOHing it right? ⚡️Chennai Super Kings to India’s First Sports Unicorn ⚡️Spencer Dinwiddie's attempt to tokenize his own contract ⚡️IPL Franchises own franchises in South Africa Personalities and Brands referred: March Andreessen | Chamath Palihapitiya | David Sacks | David Friedberg | Joseph Pompliano Businesses and publications mentioned: Good Time The Huddle Up British Airways ALL-IN Espncricinfo The Federal

TVP - Week In Review - 15 July 2022

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️Netflix partners with Microsoft for Ad Supported Subscription Plan ⚡️Disney’s AdTech Deal with The Trade Desk ⚡️Unity and ironSource lock in an all-stock deal for gaming ⚡️Will Google proactively spin off its ads business ⚡️‘Life in the FAST lane’: Where is FAST headed? ⚡️Programmatic TV journey and the rise of ad-supported streaming ⚡️Data-led media revolution Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section. Personalities and Brands referred: Paul Gubbins | Katie Coteman | Evan Shapiro | Peter Kafka | CVL Srinivas Publications and businesses referred: 👉 Netflix 👉 TechCrunch 👉 Spotify

TVP - Week In Review - 8 July 2022

The Voiro Podcast | Week In Review | Episode 9: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️Why contextual advertising is king ⚡️The looming economic crisis and ad spending ⚡️The new age of game advertising Catch all the interesting tidbits, opinions, and predictions from the world of monetisation. Personalities and Brands referred: John Snyder | BIDSTACK | Gacha Games Publications and businesses referred: 👉AdExplainer 👉 DIGIDAY 👉 AdExchanger Talks

TVP - Week In Review - 1 July 2022

In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️The debate on CTV as a medium ⚡️The Cannes Lions Awards and the Mar-tech Experience ⚡️Need for broader conversation on Data Driven TV ⚡️Google and Netflix talks ⚡️What streaming has done to Wall Street ⚡️Is Netflix part of the bigger streaming problem? ⚡️Wikipedia’s new service, Wikimedia Enterprise ⚡️Disney picks up Formula 1 Rights ⚡️Yahoo’s post pandemic offering Personalities and Brands referred: Peter Kafka | Evan Shapiro| Disney | Formula 1 | Wikipedia Publications and businesses referred: 👉 TechCrunch 👉 Cannes Lions 2022 👉 Netflix

TVP - Week In Review - 24 June 2022

The Voiro Podcast | Week In Review | Episode 7: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️VC interest in the creator economy ⚡️The void TikTok has left behind in India ⚡️Short Video Apps and its potential in the looming recession ⚡️OTT platforms looking at different revenue sources ⚡️Roku and Walmart partnership and what it means for retail media ⚡️Netflix’s lost subscribers and its future Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section. #voiro #thevoiropodcast #weekinreview #podcast #spotify #applepodcast Personalities and Brands: | Peter Kafka | Evan Shapiro| Roku | Wallmart Publications and businesses referred: The CapTable Business Standard TikTok Netflix

TVP - Week In Review - 17 June 2022

The Voiro Podcast | Week In Review | Episode 6 In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: ⚡️ An in-depth analysis of IPL rights auction ⚡️Apple bidding on streaming sports (MLS) ⚡️Paramount’s collaboration with Reliance Catch all the interesting tidbits, opinions, and predictions from the world of monetisation only on The Voiro Podcast. Personalities and news links: Harsha Bhogle | Peter Kafka | Shapiro | Apple TV | Publications and businesses referred: Mjunction, Reliance

TVP - Week In Review - 10 June 2022

The Voiro Podcast | Week In Review | Episode 5 In this remote episode (from Singapore) our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: Sheryl Sandberg’s Exit from Facebook AdMonsters Ops Event in New York and Contextual Advertising Bidding for IPL rights for the next 5 years Data and AI Use in Sports and Focus on Fan Inclusion TikTok and Music Marketing Original content: The OTT gamble Importance of Theatrical Releases Online education and its future Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section. Personalities mentioned Sheryl Sandberg, Rachel Baker, Unmish Parthasarthi, Kara Swisher, Scott Galloway, Krystal Todd Other mentions 👉 Facebook 👉 AdMonsters Ops 👉 IPL Rights (Watch an interesting panel discussion on the business of live sports streaming) 👉 Slaves to the Algo podcast - with Unmish Parthasarathi 👉 Stratechery 👉 Huddle Up 👉 Pitchfork 👉 Pivot Want to learn about what we do at Voiro? Here are some links to help you: 👉 Our website: https://voiro.com/ 👉 Our blog: https://voiro.com/blog 👉 LinkedIn: https://in.linkedin.com/company/voiro 👉 Twitter:https://twitter.com/VoiroTech

TVP - Week In Review - 3 June 2022

This week’s Voiro podcast was a star-studded one. In this episode our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from: Top Gun, Tom Cruise, LeBron James, Lizzo and celebrity branding Upfront and its changing narrative Twitch vs. TikTok The paradigm shift in CTV advertising Ad world’s preoccupation with gaming influencers Catch this and much more at what’s keeping the Voiro airwaves buzzing. Listen to the opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section. Mint Videoweek Adexchanger Adweek Economictimes Scott Galloway Kara Swisher Want to learn about what we do at Voiro? Here are some links to help you: Our website: https://voiro.com/ Our blog: https://voiro.com/blog LinkedIn: https://in.linkedin.com/company/voiro Twitter: https://twitter.com/VoiroTech

TVP - Week In Review - 27 May 2022

In today’s Week In Review episode, Anand Gopal (COO) and Kavita Shenoy (CEO) talk about the ‘TikTok Boom’ (by Scott Galloway) and how it’s impacting the way we consume content and advertise. Kavita talks about how earlier the rags-to-riches story was commonly associated with a change in geographies. Anand brings to light a recent conversation with Anil Karat (CTO Voiro) and how he pointed out that TikTok has unlocked a new pool of attention, with people watching TikToks in between meetings, during a commute, and even during a conversation. Everyone, from cable to print to digital to different apps is now competing for this same pool. Anand also talked about the creation of subcultures and how that impacts the way we advertise. He quoted the example of Shaquille O'Neal and how his favourite music channel is WorldstarHipHop. Peter Kafka’s recent episode from Recode Media was a point of conversation, where Anand and Kavita talked about ‘swapping cable dollars for digital pennies’ and Elon Musk taking over Twitter. They also touched upon how Warner Brothers offer a balance in the portfolio and have multiple tiers, proving them to be a stable ship that can weather the storm. They also talked about the WSJ article ‘Disney Vows to Show Very Few Commercials on Ad-Supported Disney+’ that is representative of the times and what startups can do to get more capital in an efficient manner and spend it efficiently. References mentioned in the episode eMarketer - 'How much money is TikTok making?' Peter Kafka - interviews with Tony Fadell and Rich Greenfield WSJ’s profile of Discovery CEO David Zaslav captured by Streatechery Warner Bros. Discovery, Inc. (WBD) CEO David Zaslav On Q1 2022 Results US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising Listen to the latest Recode Media episode on The State of Streaming on Apple Podcasts Accenture's 2022 report on Streaming's Complex Consumer

TVP - Week In Review - 20 May 2022

In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts. https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=r They also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that data sharing across platforms can be key to getting to know the modern-day consumer as an individual being. https://www.accenture.com/_acnmedia/PDF-175/Accenture-Streamings-Complex-Consumer-Report-2022.pdf Kavita delves into Peter Kafka’s podcast on ‘State of Streaming’ and how “monetization of love leads to people signing up for certain streaming services.” They further discuss the need for streaming services to stay relevant and cite the example of Amazon Prime's business model and its modern-day take on syndication. https://podcasts.apple.com/us/podcast/the-state-of-streaming/id1080467174?i=1000556488283 The podcast further explores the recent chain of events in the media space that was highlighted in Sway by Kara Swisher, in an episode titled “The Death of CNN+ and Netflix’s Pain. Is This Streaming’s Reckoning?”. They discuss the need for businesses to adapt and evolve to stay relevant. They also touch upon larger trends in modern-day advertising about ads trying to be endemic to the platform and be more non-intrusive to the consumer experience. https://www.nytimes.com/2022/05/12/opinion/sway-kara-swisher-matt-belloni-ben-smith.html Anand also shares his experience of speaking at the Townhall Amplify Analytix event on Usability of Data Science in Media, where he discussed the shifting definitions of media, the dynamic nature in which the Internet is changing, trends in currency, and common trends we see in media conferences today. To listen to more in-depth analysis and fun anecdotes log in to the Voiro Podcast every week and subscribe to the channel for more updates.

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