Description:

What if getting more yeses had nothing to do with lying, pressure, or manipulation, and everything to do with science? In this episode of Vision Pros Live, Patrick Van der Burght, #4 ranked Cialdini Certified Trainer worldwide, founding member of the Cialdini Institute, and author of How to Hear YES More Often, breaks down the behavioral science behind ethical persuasion. From Dr. Kahneman's System 1 vs. System 2 thinking to Dr. Cialdini's 7 universal principles of influence, this conversation will change how you communicate, in sales, leadership, marketing, and even at home.

Connect with Patrick Van der Burght:

🌐 Website: https://ethicalpersuasion.com.au

💼 LinkedIn:  ...