In this episode of Vaping Unplugged, Lisa from the World Vapers’ Alliance is joined by Elizabeth Hayes, Head of External Affairs at the Consumer Choice Center (CCC), and Sabine Benoit, CCC’s Canadian Policy Associate.

Together, they break down the rapidly shifting landscape of nicotine policy across North America — from the USA and Canada to Mexico. Liz explains how U.S. lawmakers are increasingly targeting not only vaping products, but also nicotine pouches, with flavor bans, tax hikes, and new regulatory hurdles.

The conversation explores recent developments in the PMTA process, including the first FDA authorizations for nicotine pouches — and what that could mean for the future of harm reduction in America.

Sabine shares the Canadian perspective, where federal and provincial rules have made access to safer alternatives inc ...