If you run a marketing or creative agency, you’re probably facing one of two problems:

• You’re not making the profit you expected

• Your team feels slammed… but you suspect there’s excess capacity

And somewhere along the way, someone told you: “You need time tracking.”

In this episode, Ryan Watson (Partner at Upsourced) gives the definitive overview of how agency owners should think about time tracking - why it matters, how to implement it properly, and how to avoid the common mistakes that make teams resent it.

You’ll learn:

- Why gross margin is the whole ball game

- The “Margin Triangle” framework (Project Margin + Utilization)

- Why most scaled agencies track time (and why skipping it is the exception)

- How to roll out time tracking without destroying morale ...