Margot Bloomstein is a true powerhouse in the content strategy industry. With her notable publications, including "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap" and "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project," Margot has become a prominent voice in the field.

As the principal of Appropriate, Inc., a renowned brand and content strategy consultancy based in Boston, Margot has worked with industry giants like Harvard University, Fidelity, Mailchimp, and Timberland, showcasing her breadth of expertise. She is known for her development of the message architecture-driven approach to content strategy and the creation of BrandSort, a widely embraced tool.

Margot's impact extends beyond her consulting work. She has been a featured speaker at pre ...