Tyler takes a trip down memory lane through video rental stores, sparked by a random Nova Scotia reunion and his kid watching a video store simulator game on YouTube. He walks through the whole Friday night rental ritual, the smell, the ps2 sleepovers, the late fee arguments, and then breaks down what actually killed Blockbuster, and it's not what most people think. Turns out the most hated part of the business, those late fees, was quietly propping up a huge chunk of the company's revenue, and pulling that thread unravels a story about corporate infighting, a failed mail order gamble, and a rival chain most people forget existed. If you care about how companies handle customer relationships and what happens when short term decisions wreck something people actually loved, this one's for you.

Shout out to Friends Who Pretend, the actual play ...