Dom Sutton hired three general managers to run the business he built. Two didn't work out, and he owns most of the reasons why.

Dom started Pumpt with his last paycheck, running cold calls from a tiny room next to the toilet while his two boys slept on a mattress beside his bed. He grew it into an advertising business putting 70 million items into NZ letterboxes a year. This is an unusually honest conversation about the founder-to-owner transition, the difference between delegating and abdicating, and why the lack of the right metrics let good months quietly slide into losses. He also tells the story of the toy business he bought on a lick-of-paint story that lost him a dollar a minute for two years, and how that exact disaster became StockTrim, the inventory forecasting software he now sells in 26 countries.

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