Organization Transition

Promoter Driven 🡪 People Driven 🡪 Process-Driven 🡪 Data-Driven 🡪 Culture-Driven 🡪 Tribe Driven

Distinctive Vs Expansive

Mcdonalds, Coke are examples of expansive brands. Tesla for example stands out of the crowd and avoids direct competition, is an example of a distinctive brand.

Distinctive brands are chasing a specific mind share of the buyer.

Distinctiveness Vs Expansiveness Matrix (2x2)

1. Crowd Quadrant (Peripheral positioning) – Low on Both dimensions. The unique proposition in this quadrant is price.

2. Unconventional Quadrant – High on distinctiveness but low on expansiveness. Your position is a unique proposition.

3. Mainstream Quadrant – Low on ...