A platform is a combination of 4 major players:

1. Owners: Define the governance of the platform’s ecosystem

2. Providers: Serve as the platforms interface

3. Producers: Who create offerings

4. Consumers: Who consume offerings

Shifts across the pipeline model to platform model:

1. Resource control to Resource orchestration

2. Internal optimization to External Interaction

3. Customer value maximization to ecosystem value maximization

Shift in roles across two models:

Roles in Traditional departments of a Pipeline business:

1. Marketing – Creating internally managed outbound messages

2. IT – historically, focused on managing internal enterprise system, incre ...