In this episode of Totally On Brand, hosts Temi Akisanya and Tobi Hamilton sit down with Addy Awofisayo, a creative economy strategist, for an insightful conversation on what it truly means to lead in today's creative economy.

As the creative industry continues to shape culture, influence consumer behaviour, and drive economic growth, leadership requires more than expertise—it demands resilience, strategic thinking, and the ability to inspire innovation in highly competitive environments.

Drawing from her leadership journey, Addy shares candid insights into the realities of being a female executive in the creative economy, the challenges of leading diverse teams, making high-impact decisions, navigating career growth, and sustaining excellence in one of the world's most dynamic industries.

In this episode, we explore:

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