David Meerman Scott is an internationally acclaimed business strategist, keynote speaker, and advisor, as well as the best-selling author of books like Fanocracy: Turning Fans into Customers and Customers into Fans; The New Rules of Marketing & PR, and Marketing Lessons from the Grateful Dead. Since 2002, David’s books have been featured in notable publications like the Wall Street Journal and BusinessWeek, and have sold over a million copies in 29 languages. David’s collection of artifacts from the Apollo lunar program is said to be one of the best in the world, and his book Marketing the Moon was the inspiration for Robert Stone’s three-part PBS/American Experience documentary titled  ...