"In my opinion, what makes a brand of tomorrow? Founders, all the way."

In this week’s episode we go inside Ocado's accelerator for early-stage food & drink- Ocado Roots with Genevieve Fitch.

This is a practical, honest conversation about what it actually takes to grow on one of the UK's most data-rich platforms.

What we cover:

• What Ocado Roots is, who it's for, and why Ocado built it
• Why their most loyal, highest-spending customers are the ones putting challenger brands in their baskets
• What buyers are actually looking for - and the pitch mistake that kills most conversations before they start
• The Ocado growth toolkit: what new brands should be doing in their first six months on shelf
• The Buy Women Built and Gen M partnerships - an ...