“You overestimate what you can do in one year, and massively underestimate what you can do in ten.”

From marathon running to market stalls to becoming the UK’s number one peanut butter brand - Pip & Nut’s journey is anything but linear.

In this episode of the Tomorrow Brands podcast, Pip & Nut founder Pippa Murray reflects on the last 11 years of building a brand that now leads its category - without chasing hype, over-raising capital, or losing sight of purpose.

Pip shares the realities of landing a major supermarket listing early - and the cashflow panic, data gaps, and fast learning that followed.

We dig into the tougher middle years, and the patience required to build a low-frequency category. And why, a decade in, Pip & Nut is now growing faster than ever.

We also exp ...