"Don’t be afraid to go weird and niche. That’s where the magic is."

What will matter to consumers in 2026 - and how should brands respond?

In this future-facing episode, Anna Ward returns to share her latest thinking from Trend Bible’s just-released 2026 report. From redefining wellness and micro-celebrations to the rise of messy premium and fandom-led rituals, we explore what’s shaping the cultural and behavioural shifts ahead - and how FMCG brands can stay both relevant and resonant.

We get into:

• Why mindsets are more powerful than demographics
• The rise of inchstones and why we’re done with perfect milestones
• Premiumisation’s next chapter (spoiler: it’s chaotic)
• Why the kitchen is the new living room
• The mainstreaming of spiritual wellness — and turmeric shots on The  ...