“We always said we’re building more than a salad bar. It’s food, yes, but also design, lifestyle, and technology. All four pillars matter."

In this episode Ruth sits down with Florian, co-founder of Salad Project, the fast-growing, design-led, lifestyle-driven salad bar chain that's redefining healthy fast food. From launching post-COVID in London to opening 11 stores (and counting), including an upcoming expansion into Paris, Florian shares how discipline, culture, creativity, and consistency are driving growth.

Plus: brand partnerships, hiring the right people, product obsession, and why personalization might just be the future of food.

What we cover:

• How launching post-COVID gave them a competitive edge
• The early mistakes that became vital lessons
• Why consistency (no ...