“I realised I’m not chasing happiness - it's the happiness of pursuit that matters.”

What can pulses, parenting and product launches teach us about building culture-first brands?

In this episode, we sit down with Richard Peake, Managing Director at Merchant Gourmet, to talk about shaking up “dusty” grocery categories, embracing chaos in NPD, and why psychological safety- not ping pong tables- actually powers performance.