“Do things that aren’t scalable.”

ManiLife founder Stu Macdonald shares the full, gloriously unpolished story - from a makeshift kitchen and 4,000 hand-blended jars to building a cult peanut butter brand with real depth and a stubborn refusal to do things the easy way.

We talk naïveté vs strategy, scaling without losing soul, what most founders get wrong about advisors - and the underrated power of peanut butter dealers.