“A brand of tomorrow doesn’t wait until they have sales to build a community.”

Thinking about launching the U.S? This one is for you. Ruth Fittock chats to Amrit Richmond, founder of Supermercato & community Indie CPG about the first things to think about if you want to try and crack this high risk, high reward market.

Plus we chat trends both sides of the pond, what makes a brand succeed, and our favourite condiments (of the moment)