“If it’s weird, it’s probably insight.”

How do we build brands that actually get people? (And not just the people in our marketing team?)

This week, Ruth sits down with Isabel Lydall, founder of research and insight collective Curious to Clear, to talk about what it really means to build a brand around real insight- not assumptions, trends, or the opinions of your mate’s wife.

Whether you’re planning a rebrand, a product launch, or just trying to figure out why your customers suddenly care about gardening… this one’s for you.