As a Certified Usability Analyst and empathetic communicator, Sechaba Meloa excels at building strong connections with stakeholders and understanding their needs.

With a solid foundation in UX design, he blends creativity, strategy, and human behavior insights to craft solutions that are both intuitive and impactful.

His career spans finance, insurance, and mining — consistently delivering results that break the mold. Guided by the 7 Hermetic Principles, Sechaba takes a holistic, problem-solving approach and uses data, insights, and collaboration to drive meaningful outcomes. In this episode, we discuss:

• What a UX Designer/Usability Analyst really does (beyond making things “look nice”).
• Why soft skills are underrated — and essential for great UX.
• The unseen side of UX: business goals, technical constrain ...