Is traditional marketing dead? Or is Gen Z just forcing brands to evolve? In this episode of the TMC Podcast, we sit down with Boitumelo Ramatlhape to unpack the transformative impact of social media in 2025 and why Gen Z is reshaping the way brands think about marketing. What you'll learn in this episode:

• Why old-school marketing tactics don’t work anymore
• How Gen Z is forcing brands to be more authentic
• The biggest mistakes brands make when marketing to younger audiences
• How brands can adapt and thrive in 2025

If you're a marketer, entrepreneur, or brand strategist, this conversation is essential for staying ahead of the game. 💬 Drop a comment: Is Gen Z changing marketing for the better?

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