It's been almost a year since Grant and I shared about How to Propagate your own Trees, Plants, and Flowers for Free, and Sell the Extras as a Side Hustle (recently as a Flashback episode on Oct-11.

What has changed with our nursery businesses in the last year? I started my food forest design business and have my first paid design client.

We share about becoming an "expert".

Finding your niche: you are an expert in something (or more expert than others).

How to position yourself as an expert.

One way to start is to speak to audience or perspective client as you would to yourself several years ago.

We also talk nursery biz:

• Hostas, trees.
• Grading nursery stock based on pot size and tree caliper.

Episode website: