Brand is so much more than a logo and the graphical support of an organisation. It is about the essence of what that organisation stands for, who they are and how they live that. Ta6, is a brand within Alliance Leisure, which Paul Woodford, Strategic Engagement Director leads.

Today we talk with Paul about the power of brand in leisure, looking at global, venue and product within the brand proposition.

Paul then shares the success stories of when this has worked.