Mukund Jha shares how Emergent scaled at unprecedented speed, without a marketing or sales team, by focusing on product excellence and engineered distribution.

They built early credibility by ranking #1 on a global benchmark before launch, creating immediate trust in the market.

At the core of it all was a relentless focus on feedback loops and customer success, treating user outcomes as the primary driver of growth rather than traditional acquisition tactics.

A candid look at what it takes to build, scale, and survive in the AI era.