In this episode of Marketing for Good, we speak with Professor Maria Raciti, Co-Director of the Indigenous and Transcultural Research Centre and Professor of Marketing at the University of the Sunshine Coast. Maria shares her journey into academia and social marketing, and dives deep into various themes including:

• Pockets of brilliance and Indigenous excellence
• Empowerment through authentic co-design
• Balancing purpose with commerciality

This conversation is rich with insights on how strengths-based narratives, cultural integrity, and structural change can drive more inclusive, impactful work in marketing and beyond.

A B O U T J U N T O S :

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