If ChatGPT had to recommend one person in your industry tomorrow… would it say your name?

Alyssa Nolte and Chris Panteli unpack why personal branding is no longer just for influencers, authors, or celebrity CEOs. AI search is changing how people discover businesses, experts, and service providers. Instead of showing a list of companies, tools like ChatGPT and Perplexity are starting to recommend actual people.

That changes everything.

From real estate agents and lawyers to consultants and local business owners, your online presence now shapes whether AI trusts you enough to recommend you. Chris explains how personal brands, SEO, podcasts, reviews, social profiles, and media mentions all work together to influence AI search results.

If you care about marketing, SEO, AI, customer trust, or the future of discoverability, this ...