A serial entrepreneur and founder of ICONIC HR, Jeff Brekken has worked with business owners and Human Resources teams for 26 years.

Passionate about building strong teams and fostering well-being, Jeff has dedicated his life to helping his clients reach their goals for success.

His great joys come from talking to clients about their team members and their need to find the RIGHT person who will fit into their company culture.

Jeff’s ability to lead from the front came from his experience growing up on the family farm in Minnesota, where he learned what hard work looked like and some of the struggles that business owners face.

Later in life, he would bring that experience to his business, clients, and life. His ability to see things that most people cannot have helped him guide his clie ...