We chat all things reactive PR and newsjacking with experienced digital PR specialist and SEO speaker, Sophie Rhone. The episode dives into the critical importance of putting clients at the very heart of conversations and explores strategies to reach a larger audience through timely, relevant, and engaging content. We delved into the benefits of reactive PR, such as engaging with trending topics and breaking news to capture audience attention.

00:00:00 - Introduction to Digital PR Welcome to the Digital PR Podcast, where hosts Steve Baker and Louise Parker introduce the topic of reactive PR and newsjacking.

00:01:20 - Understanding Reactive PR and Newsjacking Sophie Rone explains the concepts of reactive PR and newsjacking, discussing how brands can position themselves as experts by responding to brea ...