#114 Bosch Tools Canada we finally have Steve Ipek Marketing Manager from Bosch on the show

We open the show with a shot across The Construction Life bow when Steve brings up his construction bone, he has a problem with people that talk negatively about tool influencers. We get right into the whole social media influencing game since Manny has been very vocal about calling these “influencers” the Tourist In Construction or TIC’s. Jim asks, what makes these influencers experts? Jim feels it’s the first time that these so called influencers are using these tools and using them in their mom’s backyard and not a real job sites by real tradespeople.

We get into branding and why certain trades use certain tool brands and how true this is. We dive deep into health and safety of all Bosch tools and the future if where tools are heading with batteries and why Bosch as a leader makes tools that last, they make batteries that last and  ...